Video production is the practice of producing movie by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production (video editing). In most cases the recorded video will be listed on the most current electronic media like SD cards. In the past footage has been recorded on video tape, hard disk, or solid state storage. Video tape capture has become obsolete and solid state storage is reserved for just that, storage. It is now distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock.
Practically, video production is the art and service of producing content and delivering a completed movie product. This may include creation of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can vary in size. Examples include:
- A household making home movies using a prosumer camcorder,
- a Royal camera operator using a professional movie camera at a single-camera setup (aka a "one-piece group"),
- a videographer using a solid person,
- a multiple-camera setup shoot at a tv studio
- a production truck requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set construction on the backlot of a movie studio.
Shooting styles and techniques include:
- Using a tripod for a locked-down, stable shot;
- hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural movement
- incorporating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which easily soars to varying heights as seen from the finale of the film Grease;
- using a Steadicam for smooth motion as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.
Video production is essentially the whole process of creating a video. Whether it's a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the particulars, but the general process is fundamentally the same. The basic process can be separated into three subcategories.
These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the movie is released to the general public. In this guide, we'll try to provide you with the clear definition of video production by explaining the entire process of video production.3 Main Stages of Video Production
This is the planning stage. There'll be no recording in this procedure, just preparation.
- An idea is shaped
- The script is written
- The cast is chosen
- The sound and video crew members are chosen
Scene locations are selected, the script more info is edited and revised if necessary, and an outline of the whole recording process is made.
There are lots of additional factors that have to be reviewed too. Proper lighting for each scene is critical.
Once all of the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members travel to each location, and each scene is taken until it is satisfactory. Then everyone will move to the next scene. This process repeats until each scene in the movie was shot. After each scene has been properly shot, it's time to move on to the next stage of post-production.
Post-production covers all activities that are performed after the actual shooting of the movie was completed. Including merging each scene, syncing audio and video, editing audio and video, and adding special effects.Professional Video Production
There are many businesses that offer video production as a service. This permits companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their services and products.
For video production to be successful, there has to be much more behind it than just a man with a camera. The video has to be distributed and targeted correctly, or the movie will only reach a small number of potential customers. A video describing a general summary of your goods and/or services is great when you have a stand-out niche, but if you have competition, your video has to demonstrate the prospective customer why they should choose your company over your competitor's company. For this reason, you might achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the correct platforms to reach the maximum number of people who could be interested in your business's services.
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